It all starts here
How it started
It all started with an idea to build a company on forward-looking boldness, we want to explore and develop new wine brands on the markets by stepping away from the given path. We see ourselves as a quick and adaptable lizard against the large dinosaurs. Our strengths is to find new niches and angles to get us through, to get us where we want. We believe in Darwin, let´s prove that it is survival of the fittest rather of the strongest. We build brands, we build brands that people can connect to and endures always with consciousness in mind.
Who are we?
We want to challenge the traditional ways by daring to stick our neck out and see things from the consumer ́s perspective. The more you engage with the customer, the clearer it becomes what the customer wants. We are humble experts on everything from proactive analysis to concept development and creative design of brand-building communications and tactical campaigns. With a long industry experience and many successful launches behind us, we know the path to long-term success.
We are all of this
We keep a close eye on the current buzz regarding trends, sales development, consumer preferences and other factors that influences and creates the landscape in which the wine industry and a certain product has to navigate.
We do not have a general approach and we do not have general processes. We build success by treating each product individually, each customer individually and last, but not least, every consumer individually.
Our responsibility
We pride ourselves in trying to make a positive imprint on the world. We aim to work with partners that consider ethical, sustainability and environmental matters important, just like we do. We will do everything to ensure that the production is placed where people are treated fairly, are not discriminated against and where workers have fair wages and a sound life, we strive to work with products less impacted with pesticides, carbon neutral transportation and environmentally friendly materials. We are not the experts in this kind of work but we have make sure to partner with those who are.
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The dream is to be a conscious game changer on the relatively traditional market. Our mission is to facilitate the choice for all people and deliver an experience, every time.
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- Our Managing Director, Terese Djulstedt
Smart, Agile and Trustworthy
Our vision
We want to be a leading Nordic supplier of todays and tomorrows wine brands. By understanding our customer’s needs, we will supply the market demand with qualitative products always with a bit of an edge or a twinkle in the eye. We will build brands that people can connect and stay loyal to.